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Business
Systems Audit

80/675

Points

Aaron’s Business Overview

This report evaluates key areas of your business systems to identify strengths and areas for improvement. Each section includes a score, key strengths, areas for improvement, and personalized recommendations.

Lead Generation

Score: Needs Improvement (40%)

βœ” Strengths: You have multiple lead sources in place.

βœ” Opportunities for Improvement: Lead tracking is done manually, which can lead to inconsistencies and missed opportunities.

βœ” Recommendations: Consider implementing a CRM system that can automatically track and analyze lead sources.

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Lead Tracking

Score: Needs Improvement (40%)

βœ” Strengths: You are actively tracking leads manually.

βœ” Opportunities for Improvement: You do not track lead stages or follow-ups, which can hinder conversion rates.

βœ” Recommendations: Automate lead tracking by using a CRM that can monitor lead stages, follow-ups, and closed leads.

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Sales

Score: Needs Improvement (40%)

βœ” Strengths: You are manually tracking sales, which indicates some level of sales awareness.

βœ” Opportunities for Improvement: You do not track close rates, objections, or call notes, which are critical for improving sales strategies.

βœ” Recommendations: Utilize a sales tracking tool that captures these metrics automatically for better insights and decision-making.

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Onboarding

Score: Needs Improvement (40%)

βœ” Strengths: Your onboarding process is relatively quick, taking less than an hour.

βœ” Opportunities for Improvement: The onboarding process is manual and lacks automation, which can lead to inefficiencies.

βœ” Recommendations: Streamline and automate the onboarding process through a dedicated onboarding tool or CRM.

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Client Management

Score: Needs Improvement (40%)

βœ” Strengths: You have a basic understanding of client management.

βœ” Opportunities for Improvement: Lack of automatic tracking for client status and payment details can cause oversight in client relationships.

βœ” Recommendations: Implement a CRM system that integrates all client information for easy access and management.

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Check-ins

Score: Needs Improvement (40%)

βœ” Strengths: You have a consistent check-in process with the same questions each week.

βœ” Opportunities for Improvement: Check-in tracking is manual, and there is no logic-based system to manage responses.

βœ” Recommendations: Automate the check-in process to track responses and identify patterns in client engagement.

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Testimonials & Referrals

Score: Needs Improvement (40%)

βœ” Strengths: You manually track reviews and testimonials, showing recognition of their importance.

βœ” Opportunities for Improvement: No automated collection of testimonials or referrals, which can limit social proof.

βœ” Recommendations: Use tools that automatically solicit and compile testimonials and referrals from clients.

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Client Call Management

Score: Needs Improvement (40%)

βœ” Strengths: You recognize the need for call management.

βœ” Opportunities for Improvement: There’s no tracking of call notes or call history, which can lead to loss of important information.

βœ” Recommendations: Implement a call management system that automatically attaches notes to client profiles for easy reference.

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Offboarding

Score: Needs Improvement (40%)

βœ” Strengths: You acknowledge the importance of offboarding.

βœ” Opportunities for Improvement: There is no structured offboarding process, which can lead to a poor client experience.

βœ” Recommendations: Develop a standardized offboarding process that includes feedback collection and future engagement opportunities.

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Finance Management

Score: Needs Improvement (40%)

βœ” Strengths: You are tracking payments, demonstrating financial awareness.

βœ” Opportunities for Improvement: Lack of insights into average transaction amounts and client lifetime value can hinder financial forecasting.

βœ” Recommendations: Use financial management software that can provide these metrics automatically and attach them to client profiles.

**Overall Health of the Business 11**:

βœ” Strongest Areas: Lead generation and onboarding processes are the most developed aspects of your business.

βœ” Weakest Areas: Lead tracking, sales metrics, and offboarding processes are significantly lacking.

βœ” Next Steps: Focus on automating tracking systems and integrating a comprehensive CRM to improve overall business efficiency.

**Short-Term Actions 12**:

βœ” Research and select a CRM that meets your business needs.

βœ” Start tracking lead stages and follow-ups using a spreadsheet or simple software until a CRM is implemented.

**Medium Term Action Steps 13**:

βœ” Implement the chosen CRM and integrate lead, sales, and client management processes.

βœ” Automate onboarding and check-in processes to improve client engagement and retention.

**Long Term Action Steps 14**:

βœ” Regularly review and analyze sales data to identify trends and areas for improvement.

βœ” Establish a robust offboarding process to maintain relationships with former clients and encourage referrals.

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Overall Business System Health

Actionable Roadmap

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